Ted Demopoulos has just published his second book. He co-authored “Blogging for Business” which is a great resource if you are interested in blogging.

His new book is a different approach entirely, but still must read material for anyone blogging or interested in blogging. The book is a series of 101 interviews with real world bloggers and podcasters. -disclaimer time, I was one of the 101 he interviewed in the book. However I was interviewed on how I use blogs, not on my blogging skills.

You may have heard of Robert Scoble, he was a breakthrough blogger at Microsoft, and introduced a degree of transparency at Microsoft through his blogging. Indeed Microsoft now has probably the largest stable of company bloggers of any company.

Ted interviewed Jeff Foster of Symantec about Microsoft’s use of blogs, and Foster offered the opinion that blogging by Microsoft employees had changed his opinion of Microsoft positively. That’s a striking observation in my book, and it shows what a powerful tool blogging can be.

One of the more colorful interviews in the book is with Andre The Splogger, whom Ted met in a bar in Khanty-Maniysk in Central Siberia. (Is there no limit to where Ted will go for an interview?) Andre is a self described “cab driver, reindeer breeder, and Internet entrepreneur” that happens to run a Spam Blog, or Splog.

There are also chapters on Monetising blogs and podcasts, (yes Virginia, you can make money by blogging!), and even chapters on Military blogging. He covers the entire spectrum of blogging and podcasting including areas I never would have known about. (Student Loan blogs anyone? How about Mommy Casts?)

I highly recommend this book to anyone interested in blogging or podcasting, or just generally interested in what all the fuss is about. The book does not require a technical degree to read, its written in a conversational style with lots of humor and clearly explained concepts. However, if you are technical, you will also bring away a great deal of information to help you evangalize and improve your own efforts.

And while you are at it, check out Ted’s own blog at Blogging for Business for even more resources and information.

Cheers,

Robert Porter